Landing Page Design and Implementation Services
Landing pages are web pages specifically crafted to persuade a certain type of visitor to take a certain type of action. We build them primarily for customers using Google’s search advertising solutions. However, they can be customised to work with any type of inbound traffic source.
So why use a landing page instead of your website’s home page?
A home page needs to deal with a range of traffic sources and, ideally, point each person in the right direction. Usually there are a range of scenarios that need to be managed on a home page. Because of this, the best home pages generally don’t do a bad job of dealing with each scenario, but don’t do a great job either.
The life of a landing page is much simpler.
In this case, there is usually just one scenario the page needs to deal with. For instance, a visitor arriving from paid advertising for a select group of keywords. Knowing this, the page can present content specifically tuned for that visitor so as to lead them towards the most favourable conversion option.
How we create landing pages
We can design and create landing pages to work either within or outside of your current web infrastructure. We use a range of tools to ensure they are built efficiently and within any necessary brand parameters required.
Tuning for success
Rarely is the first iteration of a landing page the best possible design. Our landing page production environment allows us to deliver simple A/B and more complex multi-variate tests to tune content for greater performance.
Useful blog posts about landing pages