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Smarter Not Harder: Let Google Do Your Legwork

September 13, 2019 ark-com

There are a lot of unknowns when it comes to advertising online, especially at the beginning.

You may start with a very clear idea and definition of what it is you’re offering; but as you further consider the diverse needs and viewpoints of your potential clientele, you might not feel confident in deciding which words or phrases are going to have the greatest impact.

Fortunately, help is at hand, in the form of Google’s own responsive search ads.

Let the “magic” work for you

When you’re creating a responsive Google search ad, for example, you can include multiple taglines, descriptions and definitions for your product or service. Google will then build your ad dynamically from these, according to which search terms, keywords and messages are most likely to lead to a conversion result on your site.

Similarly, with responsive Google display adverts, you can load up an array of image options, as well as the text behind those images. Google will determine – automatically – that this image works better with that headline, and so forth.

The beauty of this is that it’s a core part of Google’s functionality: they have invested heavily in this technology, so you know it’s a resource you can leverage.

Instead of agonising over a decision on what ad copy is best, you can leave it in the hands of your audience and the power of Google to determine which combinations work best.

Let’s get started – together

So, if you’re struggling to create a single ad or online identity that is all things to all people, try this approach instead. As your digital marketing partner, ARK Advance can help you formulate the best range of taglines, search terms and imagery to cover as wide a range of your potential audience as possible.

From there, it’s simply a matter of letting Google do what it does best – run the numbers automatically, to raise the profile of the best performing ad combinations, and minimise or eliminate the display of any poor performers. Once again, the ultimate outcome will be better performing ads and higher quality sales leads for your business.

If this sounds like something your business could benefit, contact the friendly ARK Advance team today.

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