Tag: Email Marketing

Time for Your Annual Email Marketing Tune Up

March 18, 2011 ark-com

Another twelve months of email marketing lie ahead but should you carry on in January just as you ended in December?

The start of a New Year is a great time to take stock of the last 12 months of email marketing statistics to determine what trends, if any, signify the need for an email marketing strategy review.

To start this process I suggest you tabulate the key email messaging statistics for last year’s campaigns including invalids, bounces, opens, clicks and unsubscribes.

Tags: Email Marketing

Attract Them With Dollars – Bring Them Back With Cents

January 22, 2008 ark-com

Serving nice coffee is one of the many benefits that bricks and mortar shops have over their web cousins. One other less obvious are the roads and pathways that line their front door.

Tags: Email Marketing