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Email Marketing Agency – Auckland New Zealand

August 26, 2008 ark-com

How We Became An Email Marketing Agency

Our story with email marketing starts back in November 2000 with Chris Price joining a small email marketing Software Company in Auckland.  He had spent over 8 years in the outsource printing and mail house industry and was now ready to take on its electronic alternative.

His team was as small as they get – two programmers and him, acting as sales, marketing and customer services all rolled into one. When he left four years later, the business had grown to a staff of 16, with two offices and over 50 clients.

But it was on the first Friday afternoon of the business launch over 9 years ago that is of interest here.  Chris found himself on a podium of what was then the Direct Marketing Association (now the Marketing Association) luncheon, staring out at 350 direct marketers, introducing an overseas expert speaker on email marketing.

The speaker’s first question was a classic.

“Please raise your hand if any of you receive any unsolicited or SPAM email messages”, he asked.

Nobody raised their hand.

“Well I suppose the spammers have yet to discover New Zealand.  Don’t worry – it will only be a matter of time,” he quickly mentioned and moved onto the next slide to cover his predictions on how the use of email marketing would play out in this country.

How right he was.  We all started to receive SPAM the next month and it has been arriving unabated since.  Nevertheless, there were some positive points mentioned in Derek’s predictions that, like the growth of SPAM, have also eventuated.

Prediction No 1 – Most marketers will have a space for email in their business communications plan.  If you want to deliver a short message to your customers within an even shorter timeframe, then email is the first choice.  You can’t beat it when you want to tell thousands the same message in a morning.

Prediction No 2 – Email will allow your customer acquisition process to take on a whole new dimension.  Now prospects can start to receive your communications by sharing just their first name and email address. This is a first step that most feel more comfortable with, rather than providing a phone number and physical address.

Prediction No 3 – Email marketing will drive down the cost of marketing communications.  What took a marketing department two weeks to dispatch and cost a dollar per pack can now be sent in days for cents.   No surprises that this revelation on its own seduced many to transfer a large majority of their communications into email when not all were fit for the task.  However, marketers were quick to find out how little time customers have when it comes to consuming a 35 page brochure online.

These three statements highlight just a few ways that, since November 2000, email marketing has changed the way in which we think about implementing effective customer and prospect communications.  There is always a part to play for email marketing in our customer’s lead generation and/or customer loyalty strategies.

The problems this type of work solves.

There’s a lot I can add here so here are just a couple to consider.

Customers forgetting about you and your service.  “If only I knew you sold that as well THEN I would have purchased it from you and not your competitor.”

Your prospects failing to make a decision because of the lack of any ongoing communications that nurture them towards making a final commitment.

How it will make your site sell more.

Most websites are built for the prospect who wants to make a decision NOW.  It should not surprise you that this represents a small proportion of your available market opportunity.  Email marketing is for those that will say yes, but in the near future.  In most cases there are more people in this group than you would initially imagine.

What needs to happen BEFORE this type of work is completed?

There’s a mix of technology, content and strategy within any successful foray into email marketing. Some clients arrive with none complete, others come with a couple – we help them produce the necessary detail in each to make a success of their future efforts.

What coaching content do we offer in this area?

There’s been a few.  Try these areas:

Email marketing your way through a recession

Email marketing double coaching pack

 

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Lead Nurturing Consultancy – Auckland New Zealand

August 26, 2008 ark-com

Our Online Lead Nurturing Services

When it comes to research, the online space is hard to beat.  Latest figures show that technology buyers conduct nearly 75% of their research/information gathering online, and nearly four out of five technology buyers search the web at least weekly for new information.  Of those that find what they are looking for, 93% consider the information they found online to be of greater or equal value to the content they received through print, events etc. (Source: Knowledge Storm & Marketing Sherpa, 2007 Connecting Through Content Series.)

So, if you are not already active in online lead generation, now may be a good time to start.  The prospect attention seems to be there – all ready and waiting to be tempted by some suitable content, which will ideally reward you for your efforts with a fresh new prospect lead.

For most of us the arrival of a new lead is cause for a celebration.  Yes, that AdWords ad is working well or, perhaps, that copy change on the landing page is starting to hit its straps.  You really are starting to master this lead-generation lark, you mutter under your breath – and you would be partly right.

You see, generating a lead is one thing – converting it into a customer is another.  Frequently, I see that success at the first stage is not always translated into a similar level of achievement with the second.  Of course, you are not expecting a 100% conversion rate between the two – not all leads have the same propensity to become customers.  But still, there can be a wide difference between the total leads generated and the resulting customers converted for many businesses using the online space for lead generation.  This is the area of focus of our Lead Nurturing services; contact us today if you would like more information on this solution area.

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Google Analytics

April 23, 2008 ark-com

Sample content to be placed here.

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FREE Webinar – Fast Track your Website into Lead Generating Overdrive in 3 Months or Less

April 4, 2008 ark-com

Want more sales leads from your website?

As more Kiwi’s move online each month – are you worried that your website is missing out on the action?

With the current uncertain economic outlook are you looking for ways to drive greater performance out of your internet presence?

Or finally, does the sales graph of your online e-commerce store resemble the flat plains of the Waikato rather than the steep upward climbs of the Southern Alps?

If You Answered "Yes" To Either Of These Questions, Then This FREE 60 Minute Webinar Is Just For You.

During this session you will learn

  • Your key success principles.  E-commerce and lead generating websites – what are the top four points you need to focus on for success in either area.
  • Proven action steps for you to apply.  Month one, two and three will be broken down in detail with a list of tasks shared for you to take away and apply to get things back on track. 
  • Case studies – three case histories that reveal different paths to success.  I’ll cover the problems that held them back, what they did to overcome them and share the results of their work.

Act fast if you want to apply this knowledge to your website.

Here Are The Upcoming Webinar Dates:

  • Thursday March 27th, 11:00am NZ Time 15 places available
  • Wednesday April 16th 2.00pm NZ Time 15 places available
  • Tuesday May 13th 11.00am NZ Time 15 places available
  • Tuesday June 10th 11.00am NZ Time 15 places available

Registrations will be taken on a first come first served basis. 

We will try to alter this sign up page as registrations come in so you can see the spaces available – everyone will receive an email confirming their registration status.

Why are there only 15 spaces available for each session?

On the Webinar I will use some rather cool technology so you see my computer screen as I take you through the presentation notes and on a tour of some websites that will help to further explain the points I cover.

Note: Webinar attendees will be sent a recording of all this on a CD Rom for later review.

Here’s a screen shot of the tool I will use for the webinar – note there’s space for just 16 sessions and I’ll grab one of these to run the show. 

So get in fast.

Not sure What a Webinar is?

No problem,  it‘s simple really.  "Webinar" is short for "web-based seminar".

Its an online seminar that you listen to through a normal phone line teleconference while also watching a my computer screen as I take you through the presentation.

I will provide you with a local phone number (Auckland – Wellington & Christchurch) which you will use to call plus FREE access to the screen sharing technology I use.

The Webinar will be recorded and made available on CD Rom  to those on the call.

To attend the meeting you need the following :

 Required: Website domain email address
(i.e. your e-mail address must match that of your website domain).
 Required: The ability to call a local No in either Auckland, Wellington or Christchurch.

So what are you waiting for? Remember space is limited to just 15 attendees. 









Contact Information:
* = Required Fields Physical Address For Us To Ship The Registration Bonus Pack and Webinar CD Recording
* First Name
* Last Name
* Business
* Website URL
* Email
* Preferred Date
* Address 1
Address 2
* City
What are your most IMPORTANT QUESTION you have about Website Marketing?

SPECIAL BONUS ONCE YOU SUBMIT YOUR WEBINAR REGISTRATION

Once we receive your details we will mail you out details of the call and a complimentary copy of our latest 8 page Website Marketing Update newsletter. You should receive this within  48 business hours from the receipt of your information.

You will ONLY Receive Material Related to this Webinar

We respect your privacy, and promise to NEVER sell your address or any of your information. We also promise to never abuse your address – we will ONLY mail you information related to the webinar you have signed up for.

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Coaching Course

April 3, 2008 ark-com

We were 20 minutes into the Website Marketing group coaching call when things really started to get interesting.

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lead generation coaching course

April 3, 2008 ark-com

01 Course 1: Web site Lead Generation.

Can your Web site work harder to deliver you more sales leads? This course outlines the basic theory around on-line lead generation and steps you through a simple methodology for you to apply.

Course subjects include:

  • A proven methodology for on-line lead generation
  • The six common options used to attract prospects
  • How a registration page can make or break your sales efforts.
  • Managing the follow-up process





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Why Website Marketing?

January 22, 2008 ark-com

You don’t have brochure marketing, or sales person marketing so why website marketing?

Website marketing is there for those that want their website to both “tell” and “sell” their product and service. As you can imagine, not everyone fits into this category.

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Online Lead Generation Services at Permission

January 17, 2008 ark-com

Online Lead Generation Services at Permission

Depending on your industry, its competitive profile, and the problems your products/services solve, online lead generation can be either an extremely simple or an excruciatingly complex task.

We have customers who have built a business in a few months based on a single web page and a well written Google AdWords ad, whereas others are making single digit monthly percentage point growth through extensive, detailed and painstakingly left-brain testing procedures.  Yes, each business follows the same common methodologies, but the outcomes can be vastly different.

And then with luck there’s the arrival of a new lead being, for most, cause for a celebration.  Yes, that AdWords ad is working well or, perhaps, that copy change on the landing page is starting to hit its straps.  You really are starting to master this lead-generation lark, you mutter under your breath – and you would be partly right.

You see, generating a lead is one thing – converting it into a customer is another.  Frequently, we see that success at the first stage is not always translated into a similar level of achievement with the second.  Of course, you are not to expect a 100% conversion rate between the two – not all leads have the same propensity to become customers.  But still, there can be a wide difference between the total leads generated and the resulting customers converted for many businesses using the online space for lead generation.

Fortunately, it is not uncommon to see your competitors having the same struggles to generate and nurture leads online as you do.  But, by having Permission on your team, you bring to bear years of experience in solving the problems you will face.

The problems this type of work solves.

In its very crudest form, this work ensures your website ‘sells’.  For some, a sale is a person asking for a free report or an initial complimentary consultation.  Others see a sale as another order for some nail polish. Whichever option fits your business, this work is focussed on achieving more ‘sales’ online.

How it will make your site sell more.

In nearly all cases the work focuses on ensuring your website sells in the same way your prospects want to buy.  Once this is mapped out, we go to work with you on creating the right copy and then help get it in front of more of your ideal prospect audience.

What needs to happen BEFORE this type of work is completed?

Most of the gaps that need to be filled here focus on your business, its market and the prospects you want to engage more with.

What coaching content do we offer in this area?

During our coaching sessions we have covered a few specifics of this work.  Have a look at these:

Creating a profitable lead nurturing program

Creating landing pages that work

Improving your website’s conversion rates

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Clients

January 17, 2008 ark-com

ABC Business Sales Flybuys The Marketing Association
Adam Parore Mortgages Marketing Profs (US) Formosa Country Club
Agrigarden New Hemisphere Garrison Security
AIG Nufarm Goodwin Real Estate
Air New Zealand New Zealand Hockey Grace Marketing
Boston Wardrobes New Zealand Symphony Orchestra Healtheries
Bridging Finance Ltd OCG Consulting Harrowset Hall
Bullet PR Paper Plus Itchyfeet Travel
Careerzone Paula Ryan Jasons Travel Media
Cleantastic Perron Kensignton Swan
Exotech Petes Post Les Mills
Electronic Navigation Ltd Pivotal Z (US) Line 7
Fisher and Paykel Healthcare Possum New Zealand Madman Entertainment
The University of Auckland Make Up Direct Youthline
PSM Healthcare Rocket Kitchen Teltherm
Power Accountax Select Cleaning Telarc
Pumpkin Patch Solutionists UCMS Solutions
Quinn Business Development Research Solutions  

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What we do

January 17, 2008 ark-com

We offer solutions to two problems that your business may be facing:

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