Tag: Online Marketing

A Simple Way to Create a Powerful Website Marketing Plan for 2012

November 9, 2011 ark-com

The impending end of 2011 brings with it the opportunity to plan your website marketing for 2012. So how do you create a plan for something that works in an environment that seems to change on a weekly basis? Yes, it’s a challenge but not an insurmountable one. This month I offer a dead simple framework to guide you through the steps necessary to create a plan that has a strong chance of being implemented.

Tags: Online Marketing

Google AdWords – Speed isn’t always your Friend

October 5, 2011 ark-com

Google AdWords – Speed isn’t always your Friend

Google makes starting a new AdWords campaign a very easy task indeed. Within minutes you can gather together a selection of keywords, write an small text ad, load up your credit card details, and “baboom” – start sending them money and your website traffic. Most should achieve this in 30 minutes or less. At first this seems like good news for the time-starved executive. You are now advertising online on the country’s most visited search engine. Time to sit back, relax and just wait for the phone to ring or the email inbox to fill up with contact requests. Ideally both.

Tags: Online Marketing

Using Video for Online Marketing

September 14, 2011 ark-com

“So Chris, any ideas on how important video is going to be for online marketing?”

This question was raised during the Practical Email Marketing course last month. It had me scurrying for a quick response. From memory I came back with a comment that I think was valuable but afterwards it got me thinking. So, how have our expectations changed regarding when video should be used? And where are the hot spot places for it to to be used to help you achieve more online? These are two reasonably chunky questions that I’ll try to begin to answer with these four points.

Tags: Online Marketing

I See Web People

August 11, 2011 ark-com

Attracting a thousand visitors during a month is a reasonable target for most company websites. This allows for a fair dollop of traffic from Google’s search engine, perhaps a smattering from paid advertising and the rest made up from those who know the businesses’ url and arrive as direct traffic. A thousand visits breaks down to approximately 50 each working day – or an even more approximately one every 10 minutes.

Tags: Online Marketing

Five Search Engine Myths Debunked

August 4, 2011 ark-com

Before I started Permission I was the general manager of a smallsoft ware company whose website was in desperate need of some search engine optimization. We were nowhere to be seen in any of the results we should have been.

Tags: Online Marketing

Online Marketing – Two Horror Stories: Six Lessons Worth Learning

July 20, 2011 ark-com

These are a couple of bad news stories that fortunately finish with happy endings and with some lessons for you. For these two new clients, March was not a good month, with each of them going through their own online marketing horror story. Fortunately, we were able to be the knights in shiny web-page armour and helped remove them as quickly as we could from the proverbial smelly stuff.

Tags: Online Marketing

Online Marketing – The Proof behind Social Proof

June 16, 2011 ark-com

Know a good electrician? How about someone to help fix the rather sad roof on our bach? Or even a business who knows the best way to fix a roof rack to Claire’s car? These are just a few situations in which I needed help this month and each one had me asking people around me for some suggestions. In each case it worked. We found just the person to help fix our fuses, mend our roof and strap our bikes safely to the roof of the Mazda.

Tags: Online Marketing

Numbers People Receive the Gift of a Numbers Website

May 25, 2011 ark-com

This month it has been a pleasure to deliver some very pleasant surprises to a rather sizable cluster of clients new to Permission. Each of them ran their business in a very similar way. This I found out as they answered the questions included in our online marketing opportunity review survey.

Tags: Online Marketing

When Pain Does Precede Gain

May 15, 2011 ark-com

Some of my greatest lessons are usually prefaced with a spectacular piece of personal failure. For instance, there was the time I installed some untested software in a mission critical application (yes, it failed beyond my wildest nightmares).

Tags: Online Marketing