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Hit Send Joins Ark Advance: Renewed Focus on Email Marketing
Email marketing was the first thing we did, back in 2002, and it has been part of what we do ever since. Now, with Hit Send joining us, we're giving it renewed focus, and looking at where email fits alongside the ads we run.
The AI Dividend: Are You Banking It or Spending It?
AI is handing every business the same productivity gain. Most owners will quietly bank it as cost savings. That reflex feels safe - but if your competitors spend theirs on growth, it could be the riskiest move you make.
Google’s AI Search Guide Is Mostly a List of Things You Don’t Need to Do
Google just published its first official AI Optimisation Guide. A surprising chunk of it is telling people to stop doing the things being sold as 'AI SEO': LLMS.txt files, content chunking, AI-specific markup. Here's what's actually worth doing.