Every month we hold a customer conference call that all of our customers are invited to join. At the beginning of these conference calls we have a section on what is new in the online marketing world that we believe is worthy of your attention. Below is a video of the introduction of January’s conference call. This month the focus was not so much on new information, but rather a focus on moving your website analytics forward in the year ahead. The first topic discussed is increasing conversions by designing and testing landing pages to optimise them, the second topic is 10 new years resolutions to focus on with your Google Anlaytics account.