Google AdWords ad suggestions: Are the robots taking over?

July 16, 2018 ark-com

If you’re of a paranoid disposition, a recent AdWords announcement won’t be helping matters. In April, Google let advertisers know that if they didn’t optimise their ad groups themselves, Google would do it for them. Ad suggestions are ads created by Google on your behalf. And, unless you tell Google otherwise, Google will include those […]

Tags: Ad Suggestions

Murray Fulton: The Challenges of Growth

June 7, 2018 ark-com

This blog has been provided by a guest writer, Murray Fulton. Murray is an Advantage Business Director, Partner and Business Advisor who is passionate about helping SME business owners achieve their goals, and has worked with SME clients since 2005. In this article he shares some of his experiences working with clients who wish to […]

Tags: Business Growth

Human Powered Keyword Research Tool

May 7, 2018 ark-com

Sometimes today we take it for granted just how easy it is to search Google and find something online. Want to order a pizza? Boom. The closest pizza place to your location, their website, and phone number. Easy. However, it wasn’t always like this. For those of us old enough to remember the early days […]


GDPR for Kiwis selling into Europe – is your business ready?

May 7, 2018 ark-com

On May 25 a new law will be passed in the European Union, one which will shake up online business around the world. The General Data Protection Regulation (GDPR) will make the consequences of failing to protect personal data far more serious. It may be a European Union law, but it will apply to anyone […]


Find Those Thinking But Not Searching – Custom Affinity Audiences from Google

April 6, 2018 ark-com

Many purchases are bought on impulse, and according to a recent survey, over two thirds of people who did impulse buy, did so because they were physically standing in a store. It’s a well-known marketing ploy; place inexpensive items near the checkout and people will tend to buy them. And it’s easy to see why. […]


Google Home – A Kiwi Experience

April 6, 2018 ark-com

About a year and a half ago, Google launched its rival to the Amazon Echo, a smart speaker called Google Home. As usual, New Zealand has been invited late to the party, and officially Google Home hasn’t been released here – but it is available in Australia. What is Google Home? Google Home is a […]


Becoming a Picky Google Search Advertiser

March 13, 2018 ark-com

You’ve heard of the 80/20 rule, right? Also known as the Pareto Principle, it’s a basic mathematical law that states roughly 80% of the effects come from 20% of the causes. It’s very useful in business and economics; 80% of your sales will come from 20% of your customers (conversely, 80% of your complaints will […]


2018: The year you come to grips with Google attribution modelling

February 9, 2018 ark-com

Last September I introduced attribution modelling, a newish Google tool that helps you understand to what extent each step on a customer journey has contributed to a sale. The better you understand this, the better able you are to allocate your ad spend appropriately to each step on the pathway. Although attribution modelling is far […]


Want to increase conversion rates? Check out Google’s updated marketing tool.

January 24, 2018 ark-com

In-Market Audiences is a powerful Google tool that helps you connect with potential customers at the perfect time – when they’re about to make a purchase decision. Launched in 2013 as In-Market Buyers, it was originally built on people’s queries and browsing history. These days, that operating principle remains but with much more power and […]