Category: Blog

Google Life Events has a life event of its own – and that’s good news for you

April 11, 2019 ark-com

A couple of years ago I wrote about a Google tool called Life Events, which interprets people’s search activity to anticipate what they’re likely to do in the near future. When you think about it, that’s a bit of a superhero power to own. Marketers love to know what people are doing right now. Knowing […]

Tags: Life Events

How to reach people who aren’t looking for what you’re offering

March 29, 2019 ark-com

Online marketing has changed the world, especially for the small to medium business. Being able to target your goods or services specifically and directly to your customers has revolutionised advertising and they way people do business. Are you a lawyer specialising in immigration? Boom, a simple Google search of “immigration lawyer” will allow local people […]

Tags: Audience Targeting

The Importance of Differentiation

March 25, 2019 ark-com

Vive la difference – even if it’s a tiny one. So after a lot of hard work, your website is on the first page of Google’s search results. Congratulations, it’s not a simple task. The problem now is that it is surrounded by your competitors. Will it stand out? Online marketing is a unique beast. […]

Tags: Point Of Difference

How To Close Without Pushing

November 8, 2017 ark-com

Everyone loves making a sale, right? Well, pretty much everyone reading this blog does. As for me, I’ve built a business around helping you do that. For all the different things Ark Advance does – help you climb up the search rankings, make it easier for visitors to take action on your website, increase the […]

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Artificial Intelligence, Google and Go (a not-so-scary peek into the future)

November 8, 2017 ark-com

If you’re a Go grand master, you may not like Artificial Intelligence right now. Not since the Google-designed AlphaGo trounced the world’s top player, Ki Jie, by 3 games to nil earlier this year. That came after it handed out a 4-1 beating to another top ranked player, Lee Sedol, in 2016. Or maybe you […]

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Turning Bad News Into Good

October 25, 2017 ark-com

It takes guts to be in business. That applies regardless of whether you own the business or are responsible for some aspect of it. I see clients display that courage often. It typically happens when we’ve conducted a review of Google rankings for a business that hasn’t been active in this area. In those cases, […]

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Attribution Modelling: The Keys To The Conversion Kingdom

September 21, 2017 ark-com

In my last blog, I talked about the importance and value of visitors who return to your website having not engaged with you on their previous visit. Having those people return is generally a good thing, since they’re more likely to buy or engage with you than even existing customers. And that means you want […]

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Why Non-Customers Can Be Even More Valuable Than Customers

September 13, 2017 ark-com

Everyone loves regular customers, and rightly so. And if someone comes to your website but doesn’t do business with you, you at least want them to engage with you in some way, surely? By giving you their email address, for example, or requesting a free ebook.  All of that’s true, but it can obscure one […]

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Google My Business Prepares For Google Home Services

August 16, 2017 ark-com

Google has rolled out two important updates to your Google My Business Account. When I say important, I mean potentially life changing. But before I get into that, a quick word for anyone unsure of what Google My Business is. Google My Business is a free Google (what else?) tool that lets you manage your […]

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