Category: Uncategorised

The Most Obvious Digital Marketing Predictions For 2020

December 6, 2019 ark-com

In this issue, ARK Advance founder and GM Chris Price takes a deeper look into his crystal ball of online marketing. What do you see, Chris? “Well, after another year in the business and now 17 years in this space, I can list for you the most obvious topics that I think are worth some […]


The Bridges of Silicon Valley: Maximising your Facebook and Google Advertising

October 31, 2019 ark-com

They are run by separate companies, but wouldn’t it be great if the insight you build in one could be transferred to the other?  As competitors, Google and Facebook do try to operate within their own silos in maintaining a competitive advantage. However, here at ARK Advance, we are keen to make 1 plus 1 […]


Writing Ads While The Competition Watches

October 21, 2019 ark-com

In our last post, we touched on the topic of tailoring your marketing message to resonate with particular audiences. This is a challenge in itself, and even more so when your competitors’ ad is going to be right alongside it for comparison. No pressure! With the Google Display Network and Facebook, your ads are discreetly […]


Five Metrics for Marketing a Successful Service Business

October 2, 2019 ark-com

There aren’t fifty, and likewise there isn’t just one “weird tip” for digital marketing success. Here are five metrics that can help guide the improved performance of online marketing for your service business.  Surprise surprise, the majority come from your ability to track a lead straight through to a sale. That is, it’s more than […]


Smarter Not Harder: Let Google Do Your Legwork

September 13, 2019 ark-com

There are a lot of unknowns when it comes to advertising online, especially at the beginning. You may start with a very clear idea and definition of what it is you’re offering; but as you further consider the diverse needs and viewpoints of your potential clientele, you might not feel confident in deciding which words […]


Is Your Digital Marketing De Optimised By Poor Sales Leads Management?

July 22, 2019 ark-com

Are you someone who is passionate about your business, but a bit more relaxed in tracking and analysing your sales leads? While this approach is familiar in small business, it could be a handbrake to the future growth you are seeking. The price of not being organised I remember my accountant telling me about her […]


Zero To Hero – Rate Your Leads For Better Performance

June 28, 2019 ark-com

Imagine you hire, at some expense, a highly rated and expert staff member to transform your business. Do you bring them into the fold, ensuring they have access to all the information and tools they need?  Or do you thank them for joining you and then seat them in the basement with an offline PC? […]


Google AdWords ad suggestions: Are the robots taking over?

July 16, 2018 ark-com

If you’re of a paranoid disposition, a recent AdWords announcement won’t be helping matters. In April, Google let advertisers know that if they didn’t optimise their ad groups themselves, Google would do it for them. Ad suggestions are ads created by Google on your behalf. And, unless you tell Google otherwise, Google will include those […]

Tags: Ad Suggestions

Human Powered Keyword Research Tool

May 7, 2018 ark-com

Sometimes today we take it for granted just how easy it is to search Google and find something online. Want to order a pizza? Boom. The closest pizza place to your location, their website, and phone number. Easy. However, it wasn’t always like this. For those of us old enough to remember the early days […]


Find Those Thinking But Not Searching – Custom Affinity Audiences from Google

April 6, 2018 ark-com

Many purchases are bought on impulse, and according to a recent survey, over two thirds of people who did impulse buy, did so because they were physically standing in a store. It’s a well-known marketing ploy; place inexpensive items near the checkout and people will tend to buy them. And it’s easy to see why. […]