Category: Uncategorised

Zero To Hero – Rate Your Leads For Better Performance

June 28, 2019 ark-com

Imagine you hire, at some expense, a highly rated and expert staff member to transform your business. Do you bring them into the fold, ensuring they have access to all the information and tools they need?  Or do you thank them for joining you and then seat them in the basement with an offline PC? […]

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Google AdWords ad suggestions: Are the robots taking over?

July 16, 2018 ark-com

If you’re of a paranoid disposition, a recent AdWords announcement won’t be helping matters. In April, Google let advertisers know that if they didn’t optimise their ad groups themselves, Google would do it for them. Ad suggestions are ads created by Google on your behalf. And, unless you tell Google otherwise, Google will include those […]

Tags: Ad Suggestions

Human Powered Keyword Research Tool

May 7, 2018 ark-com

Sometimes today we take it for granted just how easy it is to search Google and find something online. Want to order a pizza? Boom. The closest pizza place to your location, their website, and phone number. Easy. However, it wasn’t always like this. For those of us old enough to remember the early days […]

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Find Those Thinking But Not Searching – Custom Affinity Audiences from Google

April 6, 2018 ark-com

Many purchases are bought on impulse, and according to a recent survey, over two thirds of people who did impulse buy, did so because they were physically standing in a store. It’s a well-known marketing ploy; place inexpensive items near the checkout and people will tend to buy them. And it’s easy to see why. […]

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Google Home – A Kiwi Experience

April 6, 2018 ark-com

About a year and a half ago, Google launched its rival to the Amazon Echo, a smart speaker called Google Home. As usual, New Zealand has been invited late to the party, and officially Google Home hasn’t been released here – but it is available in Australia. What is Google Home? Google Home is a […]

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A new start for online sellers and shoppers alike

January 18, 2018 ark-com

While we’re passionate about online marketing, the reality is that most businesses that sell online also have a bricks and mortar presence. Often, the physical store still accounts for most revenue. If you’re in that camp, this article is for you. And it’s no accident that I’m writing it just after the silly season. A […]

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How To Close Without Pushing

November 8, 2017 ark-com

Everyone loves making a sale, right? Well, pretty much everyone reading this blog does. As for me, I’ve built a business around helping you do that. For all the different things Ark Advance does – help you climb up the search rankings, make it easier for visitors to take action on your website, increase the […]

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Artificial Intelligence, Google and Go (a not-so-scary peek into the future)

November 8, 2017 ark-com

If you’re a Go grand master, you may not like Artificial Intelligence right now. Not since the Google-designed AlphaGo trounced the world’s top player, Ki Jie, by 3 games to nil earlier this year. That came after it handed out a 4-1 beating to another top ranked player, Lee Sedol, in 2016. Or maybe you […]

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Turning Bad News Into Good

October 25, 2017 ark-com

It takes guts to be in business. That applies regardless of whether you own the business or are responsible for some aspect of it. I see clients display that courage often. It typically happens when we’ve conducted a review of Google rankings for a business that hasn’t been active in this area. In those cases, […]

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