There's one measure where a toddler beats the most advanced AI hands down. It's called sample efficiency, and it says something reassuring about where human value sits as the machines get smarter.
Email marketing was the first thing we did, back in 2002, and it has been part of what we do ever since. Now, with Hit Send joining us, we're giving it renewed focus, and looking at where email fits alongside the ads we run.
AI is handing every business the same productivity gain. Most owners will quietly bank it as cost savings. That reflex feels safe - but if your competitors spend theirs on growth, it could be the riskiest move you make.