Do you stand out from your competitors when your prospects go shopping? Or do you all offer the same with the “lowest price” being the only way to determine one from another?
I spend over a quarter of my time each week talking to really smart business owners. The common theme running through these chats has been the necessity to more with less.
Why do we buy what we buy? It’s well understood that we buy for emotional reasons and justify our decision with rational thinking. So what are the emotions at play when people invest in their home?