Google has rolled out two important updates to your Google My Business Account. When I say important, I mean potentially life changing. But before I get into that, a quick word for anyone unsure of what Google My Business is.
Google My Business is a free Google (what else?) tool that lets you manage your online presence across Google. For example, you know those sidebars with maps that you often see on the search result page when you google a business? That’s Google My Business at work.
Google doesn’t make that information up out of the blue. You can verify and edit your business information, which means you have some control over what appears in those results.
Right now, Google’s trialling an extended version of this tool. Called Google Home Services, it allows certain types of businesses to:
- target customers within a single city
- have customer reviews feature on their Google My Business feed if they’ve met Google’s qualifying criteria
- build a more detailed profile page
- also buy other premium features.
So what’s the big deal? If Google rolls this programme out globally, every aspect of your online marketing will be affected. Based on the trial, PPC ads will be replaced with Google Home Services ads, and local business will not feature in organic search results. It goes deeper. Once you click on one of the listings in the Google Home Services section, you are taken to a new page where you can select three different suppliers to send a request quote to. If you’re not on that list, you don’t get to submit a quote.
If you’re thinking Google is moving toward a “pay to play” model, you’re right! And while you may not like that, you’ll probably need to play the game if your business provides home-based services such as plumbing, building, electrical services and so on.
If you haven’t already, chat with us about the implications for your business. We can help you claim your Google My Business space if you haven’t already, and have you prepared for the rollout of Google Home Business, if and when it happens. Or check this link for how you can post content to your Google My Business account.
In related news, You can now send SMS/text messages to customers from your Google My Business Account. Check out details here.