AI companies spend more on getting smarter than on serving every customer they have. They hold that improvement somewhere it cannot resign, and they run a fixed test to prove it worked. None of it needs a data centre.
There's one measure where a toddler beats the most advanced AI hands down. It's called sample efficiency, and it says something reassuring about where human value sits as the machines get smarter.
Email marketing was the first thing we did, back in 2002, and it has been part of what we do ever since. Now, with Hit Send joining us, we're giving it renewed focus, and looking at where email fits alongside the ads we run.