In the competitive New Zealand business landscape, understanding exactly which marketing channels deliver the best return on investment isn’t just helpful – it’s essential. That’s why we’re excited to introduce our seamless integration with Quotient, the innovative quoting solution that’s changing how Kiwi businesses convert leads into sales.
Closing the Loop on Your Marketing Journey
If you’re already using Quotient’s powerful quoting platform, you’ll know how it streamlines the process of creating professional quotes and getting them approved. But what if you could connect those conversions directly back to your marketing efforts? That’s exactly what our integration delivers.
Our tool creates a complete view of your customer’s journey:
1. Track the origin – See exactly which digital marketing channel brought in each lead
2. Follow the progression – Monitor as prospects move from initial inquiry to quote request
3. Measure conversions – Connect actual sales back to the specific campaigns that generated them
4. Calculate true ROI – Understand which channels are delivering real business value
See the Real Numbers Behind Your Marketing
With our Quotient integration, you’ll get clear, actionable data on which channels are truly driving your business revenue:
Figure 1: Sample revenue attribution report showing how our integration tracks from clicks to revenue. Note how Google Natural Search has generated over $20,000 in revenue from approved quotes, while channels like Instagram and Yahoo show clicks but aren’t converting to revenue. This level of insight transforms your marketing decisions. In the example above, you can see that while Google Paid and Google Natural Search both drive significant clicks and leads, Google Natural is delivering more revenue per lead. Meanwhile, several channels showing clicks aren’t resulting in any revenue, helping you identify where to reallocate your marketing budget.
Why This Matters for Your Business
Quotient was founded by two entrepreneurs who saw a gap in the market for a better quoting solution. Their vision for a tool that would help businesses win more work faster aligns perfectly with our goal of making your marketing more accountable.
With our integration, you’ll gain:
- Evidence-based budget allocation – Direct your spending to channels that actually convert
- Improved campaign targeting – Refine your audience based on who converts, not just who clicks
- Sales and marketing alignment – Break down silos with data everyone can agree on
- End-to-end visibility – No more guesswork about which marketing activities drive revenue
How It Works
Our integration connects seamlessly with Quotient’s platform, capturing the digital footprint of each prospect from their first interaction with your marketing through to quote acceptance. This works across:
- Google Ads campaigns
- SEO traffic
- Social media marketing
- Email campaigns
- Direct website visits
When a prospect accepts a quote, our system automatically attributes that conversion to the original source, giving you clear insight into which marketing channels are truly delivering ROI.
Real Results for NZ Businesses
New Zealand businesses using this integration are seeing transformational results in their marketing effectiveness:
- Reduced wasted spend by identifying underperforming channels
- Increased conversion rates through better targeting informed by real conversion data
- Improved quote acceptance rates by understanding which marketing messages align with customer needs
- More accurate forecasting based on channel-specific conversion patterns
Getting Started
Implementing this integration is straightforward for current Quotient users. Our team will work with you to connect your digital marketing channels to Quotient, allowing for complete visibility of your customer’s journey from first click to quote acceptance.
Ready to truly understand your marketing ROI? Contact us today to learn more about our Quotient integration and start making your marketing more accountable.
Looking to maximize your digital marketing effectiveness? Let us show you how our Quotient integration can transform your understanding of what’s really working. Call us at 0800 437 628 or email sales@arkadvance.com today.
