Online Lead Generation Services at Permission
Depending on your industry, its competitive profile, and the problems your products/services solve, online lead generation can be either an extremely simple or an excruciatingly complex task.
We have customers who have built a business in a few months based on a single web page and a well written Google AdWords ad, whereas others are making single digit monthly percentage point growth through extensive, detailed and painstakingly left-brain testing procedures. Yes, each business follows the same common methodologies, but the outcomes can be vastly different.
And then with luck there’s the arrival of a new lead being, for most, cause for a celebration. Yes, that AdWords ad is working well or, perhaps, that copy change on the landing page is starting to hit its straps. You really are starting to master this lead-generation lark, you mutter under your breath – and you would be partly right.
You see, generating a lead is one thing – converting it into a customer is another. Frequently, we see that success at the first stage is not always translated into a similar level of achievement with the second. Of course, you are not to expect a 100% conversion rate between the two – not all leads have the same propensity to become customers. But still, there can be a wide difference between the total leads generated and the resulting customers converted for many businesses using the online space for lead generation.
Fortunately, it is not uncommon to see your competitors having the same struggles to generate and nurture leads online as you do. But, by having Permission on your team, you bring to bear years of experience in solving the problems you will face.
The problems this type of work solves.
In its very crudest form, this work ensures your website ‘sells’. For some, a sale is a person asking for a free report or an initial complimentary consultation. Others see a sale as another order for some nail polish. Whichever option fits your business, this work is focussed on achieving more ‘sales’ online.
How it will make your site sell more.
In nearly all cases the work focuses on ensuring your website sells in the same way your prospects want to buy. Once this is mapped out, we go to work with you on creating the right copy and then help get it in front of more of your ideal prospect audience.
What needs to happen BEFORE this type of work is completed?
Most of the gaps that need to be filled here focus on your business, its market and the prospects you want to engage more with.
What coaching content do we offer in this area?
During our coaching sessions we have covered a few specifics of this work. Have a look at these:
Creating a profitable lead nurturing program
Creating landing pages that work