Display and Banner Advertising

Display and Banner Advertising

A service to enable you to buy your way onto websites that support Google’s Display advertising. Go here to read how we approach Google AdWords at an account level.

We support Display Advertising across the following networks:

• Google Display Network
• Gmail
• YouTube

Within these networks we can target people based on any of the following parameters:

Managed Placement

This is where we place your advertising on specific websites frequented by your prospects.

Keyword Selection

We define a list of keywords across a range of groups which, when used on websites, will fire your advertising.

Topic Selection

We apply Google’s Topic Targeting tool which groups websites into specific topics that are relevant to your audience; for instance, Arts and Entertainment >Comics and Animation.

Interest – Affinity targeting

We can target people based on their inclusion in certain Google Affinity groups – eg, Technophiles.

Interest – In Market Segments

Again, a Google level of targeting based on an audience that Google believes is in the market for certain products or services; e.g. Automotive > BMW

Audience – Website Remarketing

An audience targeted based on prior engagement – or lack of – with your website.

Audience – YouTube Remarketing

An audience targeted based on their prior engagement – or lack of – with videos on your YouTube channel.

We can mix and match audiences to better define your advertising groups. For instance, people in affinity groups who visit websites that contain certain keyword content.

Gmail Advertising

We can place advertising within the Gmail environment. This can be driven by keyword data or a selection of criteria from the list above. For instance, you may want to target people who are subscribed to certain newsletters or who have visited your website. This blog post explains more about this service.