Google Business Profile

Maximise Your Local Visibility with Expert Google Business Profile Management

At ARK Advance, we’ve been helping New Zealand businesses achieve meaningful search visibility since 2003, with a strong focus on local presence. Your Google Business Profile (GBP) is the cornerstone of your local search strategy—the digital storefront that turns local searches into real business growth.

Comprehensive GBP Optimisation Strategy

We begin by assessing your current local search performance and developing a tailored strategy:

Profile Audit & Enhancement: Complete analysis of your existing GBP, identifying gaps and optimisation opportunities
Category Optimisation: Selection of primary and secondary business categories that drive the most valuable local searches
Service Area Optimisation: Precise configuration for service-area businesses to maximise visibility in target locations
Competitor Analysis: Evaluation of successful competitor listings to identify strategic advantages and missed opportunities
Local Search Ranking Assessment: Identifying the factors currently limiting your local visibility

Strategic Profile Development

We fully optimise every aspect of your profile to drive engagement and conversions:

Compelling Business Description: Creating keyword-rich, customer-focused descriptions that highlight your unique value
Service & Product Showcasing: Strategic listing of your offerings to improve relevance for specific searches
High-Impact Photo Strategy: Selection and optimisation of images that drive customer engagement
Q&A Management: Proactive development of frequently asked questions with optimised answers
Business Attributes: Implementation of all relevant attributes to improve findability and convert searches into inquiries

Proactive Reputation Management

Your reviews are a critical factor in both rankings and customer conversion:

Review Generation Strategy: Advice re the use of automated tools to help improve review gathering.
Review Response Management: Crafting thoughtful, SEO-friendly responses to all customer feedback
Review Monitoring: Vigilant tracking of new reviews across Google and other platforms
Negative Feedback Resolution: Strategic approach to address critical reviews and demonstrate excellent customer service
Competitive Review Analysis: Insights from competitor reviews to identify business strengths and improvement opportunities

Technical Excellence & Spam Fighting

We protect and enhance your listing through technical expertise:

Verification & Ownership Management: Ensuring secure, proper access to your business listing
Duplicate Listing Resolution: Identifying and resolving duplicate profiles that dilute your search presence
NAP Consistency Monitoring: Ensuring your Name, Address, and Phone information is consistent across the web
Competitor Spam Reporting: Vigilant monitoring and reporting of competitors using prohibited tactics

The Measurable Impact of Our GBP Management

Our strategies don’t just improve your profile—they drive business growth. We help you track the ROI of your investment through:

Call Tracking: Monitoring increases in phone inquiries directly from your GBP
Direction Requests: Tracking how many customers are finding your physical location
Website Clicks: Measuring traffic coming from your GBP to your website
Search Visibility: Tracking improvements in local pack rankings for priority keywords
Review Growth: Monitoring increases in review quantity and quality
Photo Views: Tracking customer engagement with your visual content

Our Process: From Analysis to Results

Initial Profile Audit: Comprehensive analysis of your current GBP performance
Competitive Analysis: Understanding what works in your local market
Strategic Planning: Developing a prioritised roadmap for local search success
Profile Optimisation: Enhancing all aspects of your GBP based on best practices
Review Strategy Implementation: Developing systems to consistently generate positive reviews
Content Calendar Development: Creating a schedule for regular profile updates
Ongoing Management: Proactive monitoring and optimisation of your profile
Regular Reporting: Providing clear, jargon-free updates on your local search performance

Ready to Dominate Local Search?

We offer flexible Google Business Profile management packages designed to meet different business needs. Book a no-obligation consultation to discuss how we can help your business achieve greater local visibility and growth. Call us today or use the contact form below.