Local SEO

Stop Losing Local Customers to Competitors With Better Profiles

Get a free heat map showing exactly where your business appears — and disappears — in local search. No obligation.

Most New Zealand businesses set up their Google Business Profile once, add their hours and address, and never touch it again.

Meanwhile, their competitors are quietly pulling ahead in local search — showing up in the Maps pack, collecting reviews, and capturing the customers who are ready to buy right now.

Your Google Business Profile isn’t a digital Yellow Pages listing. It’s a lead generation tool. And if you’re not actively managing it, you’re handing business to the competitors who are.

Do You Know Where You Actually Appear in Local Search?

Here’s something most business owners don’t realise: your position in Google’s Maps pack changes depending on where the person searching is standing.

You might rank #1 for someone on your street, but completely disappear for someone three suburbs away. Only the top 3 positions show in the Maps pack — if you’re #4 or below, potential customers never even see you.

This heat map shows exactly what we mean. For the search “cafe grey lynn,” Josy Cafe dominates right around their location — but watch how fast visibility drops off:

• Position 1-3: Visible in the Maps pack. Capturing searches, getting clicks.
• Position 4+: Gone. Invisible. Potential customers don’t even know they exist.

Those 4s, 5s, and 6s on the map? Those are customers walking past your business and into your competitor’s door.

We use tools like this to map your true local visibility — and then systematically improve it.

We Don’t Just Optimise Profiles. We Track What Matters.

Anyone can update your business hours and add a few photos. What separates our approach is that we measure everything and show you exactly what’s working.

Every client gets a custom Looker Studio dashboard that tracks the metrics that actually matter to your business:

No logging into multiple platforms. No guessing. Clear, visual reporting that shows exactly how your Google Business Profile is performing — and where the opportunities are.

We break down the data further so you can see which searches are driving traffic, where your impressions are coming from, and when your customers are most active:

This isn’t vanity reporting. When we see website clicks up 69.8% or calls up 14.3%, that’s real business growth you can trace back to specific optimisation work.

What We Actually Do (And Why It Works)

Our approach covers every factor that influences your local search visibility:

Profile Optimisation
We audit your existing profile and fix what’s holding you back — categories, service areas, business description, attributes, photos, Q&A. Every element is optimised to improve your relevance for the searches that matter most to your business.

Review Strategy & Management
Reviews are the single biggest factor in both rankings and customer trust. We help you build a system for generating reviews consistently, respond to all feedback with SEO-friendly replies, and monitor your reputation across platforms.

Competitive Intelligence
We analyse what your local competitors are doing — what’s working for them, where they’re vulnerable, and where the gaps are that you can exploit. This includes identifying and reporting competitor spam that gives them an unfair advantage.

Technical Protection
Duplicate listings, NAP inconsistencies, unauthorised edits — these technical issues silently erode your visibility. We monitor and resolve them so your profile stays clean and performing.

Ongoing Management & Reporting
Your profile isn’t a set-and-forget project. We continuously update, optimise, and report on performance so your local visibility keeps improving month after month.

Over Two Decades of Search Marketing Experience

We’ve been helping New Zealand businesses win in search since 2002 — long before Google Business Profiles even existed. That deep understanding of how Google works, what drives rankings, and what converts searchers into customers is built into everything we do.

Our clients stay with us because the results keep coming — not because of contracts. The same data-driven approach that’s made us one of New Zealand’s most experienced digital marketing agencies applies to everything we do with Google Business Profiles.

Get Your Free Local Visibility Heat Map

Want to see where you actually appear — and disappear — in local search? We’ll generate a custom heat map for your business, showing exactly where you rank in the Maps pack across your service area.

No obligation. No sales pitch. Just a clear picture of your current local visibility so you can make informed decisions about what to do next.

Use the contact form below or call us on 0800 437 628 — tell us your business name and the key search terms you want to rank for, and we’ll send you your heat map.