Combined SEO and Paid Services
One Team for SEO & Google Ads
It’s more than convenience. It’s a strategic advantage that separate agencies simply cannot deliver.
Why Use One Agency for Both?
Prove Keywords Before You Invest
SEO takes time. It can be months before you see results from ranking improvements. With one team managing both channels, we use Google Ads data to prove which keywords actually convert before investing your SEO budget in chasing them. Why spend months optimising for a search term that brings traffic but no leads?
One Conversation, Complete Understanding
Every conversation with your support team builds their understanding of your business. When one agency handles both SEO and Ads, you only need to explain your business, your ideal customers, and your goals once. That deep understanding flows across both channels, making every piece of work more effective.
Flexible Budget Allocation
Some months you need to push hard on advertising for a promotion. Other months you’re releasing content that needs SEO attention. With a single agency, your monthly support budget flexes to where you need it most, without renegotiating contracts or coordinating between providers.
Shared Intelligence
The keyword research we do for Google Ads informs your SEO strategy. The measurement systems we build track both channels. Insights from one area immediately improve the other. You get compounding value from every piece of work.
Avoid Costly Conflicts
We’ve seen it happen: an agency optimises a landing page to improve Google Ads quality scores, and inadvertently damages the SEO rankings that page had built up over months. When one team manages both, we understand the nuances and protect your gains across both channels.
How We Report Your Results
Our reporting is built for clients who want visibility across both channels. We start with the big picture before drilling into each channel.
First, we show your total website traffic and how visitors are engaging with your site:
Then we show overall conversions, the leads and enquiries coming from your website:
From there, we break down performance by channel, showing you the traffic and conversions from Google Ads separately from organic search. We also track your ranking changes month-to-month, so you can see exactly where your SEO investment is paying off.
Specialised Combined Reporting
This is where the real value of integrated management shows. Our combined SEO and Google Ads reporting reveals insights that separate agencies would miss:
Take the first keyword in this example: we’re spending over $700 on ads, but the organic ranking is already #1. Should we keep spending? We measure the return on ad spend (7.86 in this case) to make sure those ads are still profitable even with strong organic rankings.
Now look at the second keyword: $410 spent, over 100 clicks, but zero conversions and an organic ranking of #18. Should we invest in SEO to improve that ranking? The data says no. Until this keyword proves it can convert paid traffic, there’s no point chasing organic rankings for it.
This kind of analysis is only possible when one team sees both sides of the picture.
Ready to Get Started?
If you’re looking for a single team to handle both your SEO and Google Ads, we’d like to hear from you. Use the contact form on this page to get in touch, and we’ll arrange a time to discuss how we can help.