Search Advertising

A service to enable you to buy your way onto the first page of Google’s search results for the terms your prospects use. Go here to read how we approach Google AdWords at an account level.

Please include the video from this page on this content – http://get.arkadvance.com/adwords-services/

We will take you through a four stage process to deliver a successful campaign

1. Invest the time to understand your business and how you sell

Before any ad is displayed for any search term, we need to know what you sell and how you go about it. To help this, our team are trained marketers who understand business marketing.

2. Establish a measurement framework

We focus on measuring clicks before we start buying them. Our Google Analytic expertise is applied where necessary to bring your online measurement up to scratch.

3. Keyword and Competitor Research

We research both the search terms your prospects are using and the messages your competitors are presenting.

4. Plan our approach

We document how we aim to present your message to the right people in the right way. Once approved, this is then implemented and reported upon.

 

 

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Auckland Arts Festival Case Study

Auckland

“We realised we were lacking in some areas on the digital side of things so we brought them in,” says Thierry, who had used their services in previous roles at the New Zealand Symphony Orchestra and New Zealand Opera.

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