Every year I like to look back at what content resonated most with our readers. It's part curiosity, part strategy, and part keeping ourselves honest about what actually matters to the people we're trying to help.
After 23 years running a business, here are the lessons I wish I'd known from day one—on breaks, processes, challenging big players, and finding your people.
Discover why most Google Ads fail to capture attention. Learn the neuroscience behind the 60/40 emotion-logic rule and why loss aversion makes your ads 2x more powerful.