Blog
The Spring Rush is Real: Why Your Home-Focused Business Needs to Shift Gears Right Now
Spring taps into a fundamental shift in how Kiwis think about their homes. After months of hunkering down through winter, there's this collective psychological pivot toward getting ready for the social summer season
How 700 Million People Are Actually Using ChatGPT: New Research Reveals Marketing Opportunities
Something remarkable is happening with AI companies – they're sharing detailed research about how their products are being used, giving us unprecedented insights into user behaviour.
Your Google Business Profile: The Second Website You Didn’t Know You Had
Your Google Business Profile is either working for you or against you—there's no neutral ground in local search. Every day you treat it as just a listing rather than a lead generation tool is a day your competitors might be pulling ahead.
Show, Don’t Just Tell: The Visual Advantage Your Competitors Are Missing
Your competitors are saying the same things you are. Quality craftsmanship. Attention to detail. Superior service. Expert knowledge.
When Your Message Drives Your Product: The AMP Annealing Story
In the world of precision rifle shooting, accuracy isn't just important—it's everything.
Teaching Machines to Understand Meaning: And How This Can Help Your Website’s SEO
Today, we're pulling back the curtain on a powerful technology we use to solve this issue – vector embeddings.
From Hidden Asset to Competitive Edge: How Elite Insulation Found Their David vs Goliath Strategy
Elite Insulation's transformation started with a simple conversation—a Marketing Message Audit that revealed the competitive advantage hiding in plain sight.
When Your Message Sounds Like Everyone Else’s: The Hidden Cost of Generic Differentiation
Every business owner knows the sinking feeling: You've filled whiteboards, held countless meetings, analyzed competitors
The $8,000 Hour: How AI Flipped the Value of Human Work
In the age of AI, 80% of what we do professionally is now worth $20 an hour, while 20% is worth $8,000 an hour.
Why AI Makes Your Marketing Message Matter More Than Ever
You've invested in the latest AI marketing tools. Your campaigns are automated, your copy is optimized, and yet... your competitors using the same tools are getting better results.
AI Isn’t Software – And That’s The Problem
AI can feel like magic, but it's really maths that even the magicians don't fully read yet.
Protect Your Rankings: How to Refresh Your Website Without Losing SEO Value
Picture this: After months of planning and significant investment, a local business launches their beautiful new website.
Maximizing Your ROI: Our Powerful Quotient Integration for Digital Marketers
In the competitive New Zealand business landscape, understanding exactly which marketing channels deliver the best return on investment isn't just helpful – it's essential.
Five Ways to Get Your Business Into Google’s AI Overview Space
Let me walk you through what's happened since January. Google hasn't just dipped its toes in the water – it's done a full cannonball into the deep end.
“Deep Research” in AI: Which Tool Goes The Deepest?
Last month, I was catching up with a business coach who's been expanding into some complex new areas of work.
Real-World AI Usage: What Anthropic’s Latest Research Reveals About Our AI Future
Ever wondered how people are actually using AI in their daily work? Not the futuristic predictions or doomsday scenarios, but the real, day-to-day applications happening right now across different industries and roles.