Blog
The $8,000 Hour: How AI Flipped the Value of Human Work
In the age of AI, 80% of what we do professionally is now worth $20 an hour, while 20% is worth $8,000 an hour.
Why AI Makes Your Marketing Message Matter More Than Ever
You've invested in the latest AI marketing tools. Your campaigns are automated, your copy is optimized, and yet... your competitors using the same tools are getting better results.
AI Isn’t Software – And That’s The Problem
AI can feel like magic, but it's really maths that even the magicians don't fully read yet.
Protect Your Rankings: How to Refresh Your Website Without Losing SEO Value
Picture this: After months of planning and significant investment, a local business launches their beautiful new website.
Maximizing Your ROI: Our Powerful Quotient Integration for Digital Marketers
In the competitive New Zealand business landscape, understanding exactly which marketing channels deliver the best return on investment isn't just helpful – it's essential.
Five Ways to Get Your Business Into Google’s AI Overview Space
Let me walk you through what's happened since January. Google hasn't just dipped its toes in the water – it's done a full cannonball into the deep end.
“Deep Research” in AI: Which Tool Goes The Deepest?
Last month, I was catching up with a business coach who's been expanding into some complex new areas of work.
Real-World AI Usage: What Anthropic’s Latest Research Reveals About Our AI Future
Ever wondered how people are actually using AI in their daily work? Not the futuristic predictions or doomsday scenarios, but the real, day-to-day applications happening right now across different industries and roles.
Using AI To Supercharge Your Team Communication
Remember the last time you held a team meeting and noticed some team members were fully engaged while others seemed disconnected?
Why Site Speed Matters More Than Ever in 2025
Here's a question that landed in my inbox last week that I bet will resonate with many of you: "Chris, our website takes ages to load. With everyone on the fast internet these days, does speed really still matter for SEO?"
Google AI Overviews: What Kiwi Businesses Need to Know
Google has just rolled out one of its biggest changes yet - AI Overviews, which launched globally across more than 100 countries including Australia and New Zealand in October 2024
AI Meeting Tools: Getting More Value from Every Conversation
Ever tried to capture every important detail in a client meeting while also thinking strategically about what's being discussed?
Stand Out and Grow – The Path to Affordable Business Growth
Work "on" your business rather than "in" it." It's a mantra we frequently hear as business owners, but what exactly should we be doing "on" to give us the greatest return on our efforts?
Search Advertising Gets a Shake Up – A Lesson In Product Differentiation
How do you compete with Google search advertising? Billions of people use their search engine and keep coming back day after day.
2022 Year In Review
So what did we learn from 2022 that will guide our plans for 2023?