Lead Quality and Volume Reporting

Do you know if your digital marketing is actually working?

Not vanity metrics. Not traffic graphs. The real answer to the question every business owner needs answered: are you getting enough quality leads from your digital marketing to justify the investment?

Our Lead Quality and Volume Reporting is built to answer that question clearly, every single month.

What we actually look at

We go well beyond surface-level analytics. To properly assess lead quality, we dig into the real detail:

• Call transcripts – what prospects actually said when they rang, not just that a call happened
• Form submissions – the full details people typed in, so you can see exactly who’s enquiring
• Cost per lead – what you’re paying to generate each of those leads, across both advertising and SEO

This gives you something most reporting doesn’t: the ability to judge whether the leads coming through are genuinely worth your time and money.

How we deliver it

Data is only useful if you can make sense of it. We bring everything together in purpose-built reports using Looker Studio and Google Sheets, designed to be clear and straightforward rather than overwhelming.

Each month during your account management call, we walk through these reports together. No jargon, no guesswork – just a direct conversation about what’s working, what isn’t, and what to do next.

What sits behind the reports

The reporting you see is backed by a technical layer our team builds and maintains for each client:

• Website tracking via our integration with Google Analytics
• Call tracking and transcription through our integration with the Delacon call management platform
• Custom integration with your website to capture form completions and e-commerce activity

You don’t need to worry about any of this – it’s handled for you. But it’s worth knowing the data you’re seeing is built on solid foundations, not estimates.

When you need the complete picture

Lead Quality and Volume Reporting tells you whether your marketing is generating the right leads at a sensible cost. For businesses that want to take it further, our Closed-Loop Measurement service connects actual sales data back to your marketing activity – giving you a true return on investment figure.

See it in action

If your current reporting leaves you guessing about whether your digital marketing spend makes sense, fill in the form below and we’ll show you exactly how our reporting works with a live demonstration.