Category: Blog

Are You Failing with Off Peak Online Marketing During Peak Times – Video Blog

June 12, 2017 ark-com

Are there days of the week and times of the day when people are more likely to look for what you provide?  Just think how you could focus your advertising to make the most of the “highs” and avoid costly expenditure during the “lows”.    This video blog reveals :- How to find your peaks within […]

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The Shapes and Colours Of Your Customers’ Thoughts

May 25, 2017 Chris Price

Many years ago I sold printing to businesses. This was before the internet, mobile phones, reality TV and, yes, even the Spice Girls. My job was to drum up new customers by walking around the streets of South Auckland, knocking on doors trying to locate someone who was close to running out of printing. I […]

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Minimalism Meets Online Marketing

May 18, 2017 Chris Price

Recently I watched Minimalism on  Netflix — two guys known as ‘The Minimalists’ on a mission to help others discard all but the essential in their lives. Achieve this, they propose, and life will be simpler and more fulfilling. I gave it a try. It took me a good hour bartering with myself to clear out […]

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Google Wants More Clicks From Your Account

March 29, 2017 Chris Price

Earlier on in the month Google announced a change to Google AdWords which made it just that little bit harder to control. Online marketing is a space stuffed full of variables, so when any slight level of control begins to erode I think it’s time to take notice. Managed properly, Google AdWords should represent the […]

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Let’s Go Google Shopping New Zealand

March 13, 2017 Chris Price

Google has finally allowed New Zealand to join the 22 other countries that can now use its Product Listing Ads within the Google Shopping environment, in search. So is this good, great or terrible news for Kiwi companies? Before I share my prediction, let’s outline what all the fuss is about. You may have noticed […]

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Four Steps to Surviving a Relationship Break Up With Google

March 2, 2017 Chris Price

Most business owners insure against risks that could sink their business. Fire, theft, earthquake; even the loss of key personnel. All can be covered in some way by insurance, as typically the problem is fixed with money. But what about probably the biggest undiscovered risk companies may have? One that isn’t fixed with money. And […]

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Where’s Your Weakest Link

March 2, 2017 Chris Price

For a business owner new to online marketing, the space can seem totally bemusing. Google, Facebook, websites, email marketing — so many options — so many tactics and so little time and money to invest. And when faced with so many options to take, the tyranny of choice kicks in, and frequently nothing is done. […]

Tags: General

Ark Advance – Four Planning Steps To Get Your Permission To Party in 2017

January 26, 2017 Chris Price

Started your planning for 2017? Ideally, this would involve extracting yourself from the office – having some way to collect those gems of ideas, plenty of strong coffee to get the neurons working and a general feeling of hope and expectation. But is that enough? Today I want you to add one more item to […]

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Ark Advance – 5 Dollops of 20/20 Hindsight From 2016

December 21, 2016 Chris Price

This site tells me that I had 250 working days in 2016. One holiday mid year brings that down to 240. So what did I learn during those 1920 hours of occasional focus? Well, here are five snippets that, with 20/20 hindsight, provided me with a sizeable dollop of knowledge. They may do the same […]

Tags: General