Category: Business

Trustpilot Case Study: How Canvas Factory builds trust with customers

May 9, 2019 ark-com

Canvas Factory’s mission is to make photo printing easy and affordable for everyone. The business believes shoppers should be able to buy cheap canvas prints without sacrificing quality and craftsmanship. But in such a competitive industry, it is imperative for a company like Canvas Factory to be able to hold trust at all levels and […]

Tags: Trustpilot

Closing The Loop: How to identify when your online marketing has led to a face-to-face purchase

May 6, 2019 ark-com

Department store tycoon John Wanamaker, who died in 1922, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Of course he didn’t. Unlike you and me, Mr Wanamaker didn’t have the benefit of online marketing. But before we get too smug, let’s remember one important […]

Tags: Conversion Attribution

Google Life Events has a life event of its own – and that’s good news for you

April 11, 2019 ark-com

A couple of years ago I wrote about a Google tool called Life Events, which interprets people’s search activity to anticipate what they’re likely to do in the near future. When you think about it, that’s a bit of a superhero power to own. Marketers love to know what people are doing right now. Knowing […]

Tags: Life Events

How to reach people who aren’t looking for what you’re offering

March 29, 2019 ark-com

Online marketing has changed the world, especially for the small to medium business. Being able to target your goods or services specifically and directly to your customers has revolutionised advertising and they way people do business. Are you a lawyer specialising in immigration? Boom, a simple Google search of “immigration lawyer” will allow local people […]

Tags: Audience Targeting

The Importance of Differentiation

March 25, 2019 ark-com

Vive la difference – even if it’s a tiny one. So after a lot of hard work, your website is on the first page of Google’s search results. Congratulations, it’s not a simple task. The problem now is that it is surrounded by your competitors. Will it stand out? Online marketing is a unique beast. […]

Tags: Point Of Difference

How giving away freebies can grow your business

August 30, 2018 ark-com

No one ever became rich by giving things away for free… or have they? Although it’s counter-intuitive, a well thought-out campaign that gives away a “freebie” can make you money. Increases in leads, customers, and sales have all been proven to result from giveaway promotions, and all for a fraction of the usual marketing techniques. […]

Tags: Giveaway Promotion

GDPR for Kiwis selling into Europe – is your business ready?

May 7, 2018 ark-com

On May 25 a new law will be passed in the European Union, one which will shake up online business around the world. The General Data Protection Regulation (GDPR) will make the consequences of failing to protect personal data far more serious. It may be a European Union law, but it will apply to anyone […]

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How To Close Without Pushing

November 8, 2017 ark-com

Everyone loves making a sale, right? Well, pretty much everyone reading this blog does. As for me, I’ve built a business around helping you do that. For all the different things Ark Advance does – help you climb up the search rankings, make it easier for visitors to take action on your website, increase the […]

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Artificial Intelligence, Google and Go (a not-so-scary peek into the future)

November 8, 2017 ark-com

If you’re a Go grand master, you may not like Artificial Intelligence right now. Not since the Google-designed AlphaGo trounced the world’s top player, Ki Jie, by 3 games to nil earlier this year. That came after it handed out a 4-1 beating to another top ranked player, Lee Sedol, in 2016. Or maybe you […]

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Turning Bad News Into Good

October 25, 2017 ark-com

It takes guts to be in business. That applies regardless of whether you own the business or are responsible for some aspect of it. I see clients display that courage often. It typically happens when we’ve conducted a review of Google rankings for a business that hasn’t been active in this area. In those cases, […]

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