Category: Business

GDPR for Kiwis selling into Europe – is your business ready?

May 7, 2018 ark-com

On May 25 a new law will be passed in the European Union, one which will shake up online business around the world. The General Data Protection Regulation (GDPR) will make the consequences of failing to protect personal data far more serious. It may be a European Union law, but it will apply to anyone […]

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How To Close Without Pushing

November 8, 2017 ark-com

Everyone loves making a sale, right? Well, pretty much everyone reading this blog does. As for me, I’ve built a business around helping you do that. For all the different things Ark Advance does – help you climb up the search rankings, make it easier for visitors to take action on your website, increase the […]

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Artificial Intelligence, Google and Go (a not-so-scary peek into the future)

November 8, 2017 ark-com

If you’re a Go grand master, you may not like Artificial Intelligence right now. Not since the Google-designed AlphaGo trounced the world’s top player, Ki Jie, by 3 games to nil earlier this year. That came after it handed out a 4-1 beating to another top ranked player, Lee Sedol, in 2016. Or maybe you […]

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Turning Bad News Into Good

October 25, 2017 ark-com

It takes guts to be in business. That applies regardless of whether you own the business or are responsible for some aspect of it. I see clients display that courage often. It typically happens when we’ve conducted a review of Google rankings for a business that hasn’t been active in this area. In those cases, […]

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Attribution Modelling: The Keys To The Conversion Kingdom

September 21, 2017 ark-com

In my last blog, I talked about the importance and value of visitors who return to your website having not engaged with you on their previous visit. Having those people return is generally a good thing, since they’re more likely to buy or engage with you than even existing customers. And that means you want […]

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Why Non-Customers Can Be Even More Valuable Than Customers

September 13, 2017 ark-com

Everyone loves regular customers, and rightly so. And if someone comes to your website but doesn’t do business with you, you at least want them to engage with you in some way, surely? By giving you their email address, for example, or requesting a free ebook.  All of that’s true, but it can obscure one […]

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Google My Business Prepares For Google Home Services

August 16, 2017 ark-com

Google has rolled out two important updates to your Google My Business Account. When I say important, I mean potentially life changing. But before I get into that, a quick word for anyone unsure of what Google My Business is. Google My Business is a free Google (what else?) tool that lets you manage your […]

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Are You Failing with Off Peak Online Marketing During Peak Times – Video Blog

June 12, 2017 ark-com

Are there days of the week and times of the day when people are more likely to look for what you provide?  Just think how you could focus your advertising to make the most of the “highs” and avoid costly expenditure during the “lows”.    This video blog reveals :- How to find your peaks within […]

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