Social Media Advertising
Every social platform has a sales team telling you it’s the one that matters. They can’t all be right.
Social media advertising is one of those categories where it’s easy to spend money and hard to tell whether any of it worked. Our view is simpler than most agencies’ — the platform doesn’t matter as much as whether the creative and audience match what you’re selling.
As a social media advertising agency in Auckland, we run Facebook, Instagram, Pinterest, YouTube and LinkedIn campaigns alongside the Google Ads work that carries the bulk of our clients’ conversions. The mix changes per business. The discipline doesn’t.
What We Actually Do
Social advertising sounds broad, so let’s be specific. Here’s what working with us looks like:
Platform Selection
We don’t run every platform for every client. We’ll look at where your customers actually spend time, what your margins can support, and whether your product is something people discover visually (Pinterest, YouTube, Instagram) or something they research before buying (LinkedIn, Facebook feed). That conversation happens before we quote anything.
Campaign Build and Management
Audience targeting, creative direction, ad build, budget pacing, bid strategy, day-to-day management. We run campaigns inside your own advertising account — you keep ownership of the data, and we keep the work transparent.
Creative Support
Most social campaigns fail on the creative, not the settings. We can take your raw images or videos and turn them into response-tuned ads that fit each platform’s format — vertical for Reels and Stories, square for feed, landscape for YouTube pre-rolls.
Measurement That Ties Back to Revenue
Every campaign sits inside an account setup that includes proper conversion tracking, a landing page we’ve reviewed, and monthly reporting that ties ad spend to actual business outcomes — leads, bookings, sales. The ads are the easy part. The measurement underneath them is what makes the difference.
How the Platforms Compare
Platform features and ad formats current as of April 2026 — this space moves fast, check with us if you’re reading this later.
Facebook / Instagram
Best for: direct response and top-of-funnel awareness.
Audience mindset: scrolling, open to discovery.
Ad formats: Feed (image, video, carousel), Stories, Reels, Explore, Lead forms, Advantage+ Shopping, Messenger, Collaborative ads.
Cost profile: moderate CPM — cheapest reach in NZ.
Pinterest
Best for: visual products and planned purchases.
Audience mindset: actively searching for ideas.
Ad formats: Standard pins, Video pins, Idea pins, Carousel pins, Shopping ads, Collections, Premiere Spotlight, Quiz ads.
Cost profile: low–moderate CPC — performance builds over time.
YouTube
Best for: demonstrations, brand building, how-tos.
Audience mindset: watching to learn or be entertained.
Ad formats: Skippable in-stream, Non-skippable, Bumpers (6s), In-feed video, YouTube Shorts ads, Masthead, Demand Gen, PMax inventory.
Cost profile: low CPV, but needs production investment.
LinkedIn
Best for: B2B, recruitment, professional services.
Audience mindset: work mode, researching vendors.
Ad formats: Sponsored content (single image, video, carousel, document), Message / Conversation ads, Text ads, Dynamic ads, Lead Gen Forms, Event ads, Thought leader ads.
Cost profile: high CPC, but the audience is the product.
For a deeper dive into how we run each platform: Facebook and Instagram ads · Pinterest ads · YouTube ads · LinkedIn ads
Where Social Fits Alongside Search
Most of our clients run social ads alongside Google Ads, not instead of them. Search catches people who already want what you sell; social introduces you to people who don’t know about you yet, or reminds the ones who’ve already visited.
One of the most common patterns we see is a Google Ads campaign carrying the bulk of conversions while social campaigns quietly drive the brand searches that feed it. If you looked at social in isolation, you’d undervalue it. Measured across the whole funnel, it earns its place.
If you’re only running one channel right now and wondering whether to add the other, the honest answer is: it depends on whether your current channel is saturated. If your Google Ads are profitable and you could spend more but can’t find more clicks, social is probably the next place to look. If you’re on social and wondering why it’s not converting — it might be that the people you’re reaching aren’t ready to buy yet.
How We Work
We’re a digital marketing agency based in Auckland, and social advertising is part of a wider picture. We don’t just run ads and walk away.
Because we also manage Google Ads and SEO for our clients, the social work connects directly to the rest of your marketing. When a social campaign drives a brand search that closes on Google Ads, we can see it. When a Pinterest audience overlaps with a Google remarketing list, we can use both. That joined-up view is where the compounding returns sit.
If you’d like to chat about which platforms make sense for your business, complete the form below.
Further Reading
We write regularly about social advertising on our blog: