Google Analytics Training

You’ve got Google Analytics on your website. But when someone asks what it’s telling you, the honest answer is probably “not much.”

That’s not unusual. GA4 is powerful, but it’s not intuitive — and most people don’t have the time to figure it out through trial and error. A focused training session can change that in a few hours.

We run customised Google Analytics training sessions for businesses across New Zealand. Not a scheduled course with a fixed syllabus — we build each session around your business, your data, and the questions you actually need answered.

How Our Training Works

We don’t do generic. Before your session, we look at your Google Analytics setup and build the training around what’s actually there — your reports, your traffic sources, your conversion data.

That means your team isn’t learning abstract concepts with sample data. They’re learning how to read their own numbers and draw useful conclusions from them.

Sessions are held at our offices in Grey Lynn, Auckland, or run online via video call for teams anywhere in New Zealand — Wellington, Christchurch, or wherever you’re based.

What We Typically Cover

Every session is different, but most businesses want help with the same core areas:

Navigating GA4 — finding the reports that matter and ignoring the ones that don’t
Understanding where your traffic comes from — organic search, paid ads, social media, direct
Reading audience data — who’s visiting your site, from where, and on what devices
Tracking conversions — knowing which visits turn into enquiries, calls, or sales
Spotting problems — identifying pages with high drop-off rates or traffic that isn’t converting
Building custom reports — creating views that answer your specific business questions

If there’s something specific your team needs to understand, we’ll cover that too. The agenda is yours.

Who This Is For

Our training works well for:

Marketing managers who need to report on website performance but find GA4 confusing
Business owners who want to understand what their marketing spend is actually producing
Teams transitioning from Universal Analytics and struggling with the new GA4 interface
Anyone who’s been avoiding their analytics dashboard because it feels overwhelming

You don’t need any technical background. We explain everything in plain language, using your own website data as the example.

GA4 Is Different — Training Helps

If you used the old Universal Analytics, GA4 can feel like starting from scratch. The reports have moved, the metrics have changed, and the interface looks nothing like what you were used to.

A lot of the frustration businesses have with GA4 isn’t because the tool is bad — it’s because nobody showed them how it works. A couple of hours with someone who knows the platform saves weeks of clicking around trying to figure it out.

What You’ll Walk Away With

After a training session, your team will be able to:

Log into GA4 and find the information they need without getting lost
Understand what the key metrics mean and which ones matter for your business
Pull reports that answer real questions — not just look at charts
Spot trends and problems in your data before they become expensive

We also provide follow-up notes summarising what was covered, so your team has a reference to come back to.

Pricing

Training sessions start from $595+GST for a two-hour session. This includes preparation time reviewing your Google Analytics setup beforehand, the session itself, and follow-up notes for your team.

For larger teams or more in-depth sessions, we’ll provide a custom quote based on what you need.

Practical, Not Theoretical

We’re a digital marketing agency, not a training company. The people running your session are the same people who use Google Analytics every day to manage campaigns and measure results for our clients.

That means the training is grounded in what actually matters — not textbook analytics theory, but the practical skills that help you make better decisions about your marketing.

If you’d rather have us handle the analytics setup and reporting entirely, see our Google Analytics consulting service.

If your team needs to get comfortable with Google Analytics, complete the form below and tell us a bit about what you’re looking for. We’ll come back to you with a plan and a quote.